After
the outsourcing wave of the earlier 90s “private labelling (White label) is
becoming the ‘latest normal’ for product levelling. Their product or services
are basically manufactured or offered through one organization to provide
within another company’s product. These product and services are available in
variety of firms from food to cosmetics providing advantages to all the White
label cosmetics in India and their partners involved specially to
consumers.
Offering
that private label sales are huge and enhancing and delivers a hard competition
to the important and established mega product manufacturers clout and
advantage.